Portion Plate(TM) Tackles Obesity Epidemic

In an effort to combat the
nationwide obesity epidemic, beBetter Networks Inc. (beBetter) offers the
Portion Plate(TM), a weight management tool that helps adults and children
learn how to eat correctly by focusing on portion size.



This easy-to-use tool helps adults and children to better judge
appropriate food intake through the use of recognizable visual cues,
colorful design and meaningful messages.



"The Portion Plate(TM) sends the message that individuals need to learn
to self-regulate in order to control their weight," said Ralph Gaines,
president and CEO of beBetter. "This simple tool teaches the components of
a healthy diet and the importance of portion control that can easily be
used within our daily lives."



beBetter offers both adult and children (ages 6-11) Portion Plates(TM)
which show a relationship to the recommended portions for the meats and
beans, whole grains and, fruit and vegetable food groups listed on the new
food guide pyramid. Colorful images, such as a deck of cards or a package
of crayons (for children) symbolize a serving of meat, which helps
individuals visualize their needed portions.



A study conducted by Barbara Rolls, PhD, a professor in nutritional
sciences at Penn State University, confirmed that individuals always
consumed more food with larger portions and consumed more than 15% more
calories per day than the recommended amounts. This study also confirmed
that 25% of participants didn't notice they were eating larger portions,
and when they did, they still consumed more food.



"Portion size has increased since the 1970s; however, many people are
unaware of this change," said Gaines. "Our society has learned to eat what
is served without recognizing the difference between recommended portions
and actual portions. The Portion Plate(TM) makes this distinction."



Most Americans consider lack of exercise as the biggest reason people
are overweight. But, the research suggests that if people continue to
overeat with larger portions, they will gain weight or at best, not lose
weight if they do exercise.



"Research also suggests that portion control can be one of the most
effective and easiest ways to manage weight," said Gaines. "It's just a
matter of being aware of this and then knowing to put this strategy into
action."



The Portion Plate(TM) is designed to reach people across many settings
including community, schools and workplace health and wellness initiatives.
It is accompanied with an informative placemat and educational brochure.


beBetter Networks, Inc. delivers a 20-year history of proven success in
worksite health-risk management programs, which are based on the principle
"What can be measured can also be managed." The company's practical healthy
living programs help individuals take action toward protecting or improving
their health, and build upon employer strategies aimed at reducing health
care costs and maximizing productivity. The union of beBetter's experience
and the customer's voice are essential in satisfying client goals and
expectations.


beBetter Networks Inc.

bebetter


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